Saturday, November 27, 2010
Sunday, November 7, 2010
In the Name of ....
Many people have asked how the naming of my company came to be. Since we all have a story, here I’ll explain why One Tree Lane USA is who I am and where I am with an entrée of what I believe.
First the One. The One signifies the human condition as a whole and as an individual. It’s who I am and who I think you are too - spiritual beings created by God, living in the flesh and having a human experience. The One also is significant to my business life in the hopes that my singular career re-invention along with my message will inspire other women to ask herself the question: Why not me?
Next the Tree Lane. This one is easy because my family just happens to live on a particular named Tree Lane that bears a delicious favorite fruit!
Finally the USA. There are those things in which we have a passion for. One of my personal and business passions is AMERICA. Along my journey into entrepreneurship and long before the fabric swatches were chosen I felt compelled to curate a company with an American spirit. My products had to be manufactured in the USA. The United States in its quest for cheaper manufacturing has sold out to China and India for cheapness in the false name of competiveness. As a nation we import a staggering amount of products from electronics to apparel and virtually everything in between. Result: Exported jobs and economic stability. (More about that in another blog post.)
The economic issues that we now face stem directly from the USA systematically becoming a nation who values cheapness over stability. Our economic and environmental sustainability is in serious disrepair. In my opinion it’s imperative that we shift away from being known for providing services and towards entrepreneurship and manufacturing. Manufacturing creates jobs, instills American values and reduces our economic rubber stamp on China who in case we’ve forgotten is a communist nation. My children already check the labels on everything and if it’s made anywhere other than they USA we definitely weigh the cost vs. impact. Do you?
Best Living and Giving to you!
Candace
First the One. The One signifies the human condition as a whole and as an individual. It’s who I am and who I think you are too - spiritual beings created by God, living in the flesh and having a human experience. The One also is significant to my business life in the hopes that my singular career re-invention along with my message will inspire other women to ask herself the question: Why not me?
Next the Tree Lane. This one is easy because my family just happens to live on a particular named Tree Lane that bears a delicious favorite fruit!
Finally the USA. There are those things in which we have a passion for. One of my personal and business passions is AMERICA. Along my journey into entrepreneurship and long before the fabric swatches were chosen I felt compelled to curate a company with an American spirit. My products had to be manufactured in the USA. The United States in its quest for cheaper manufacturing has sold out to China and India for cheapness in the false name of competiveness. As a nation we import a staggering amount of products from electronics to apparel and virtually everything in between. Result: Exported jobs and economic stability. (More about that in another blog post.)
The economic issues that we now face stem directly from the USA systematically becoming a nation who values cheapness over stability. Our economic and environmental sustainability is in serious disrepair. In my opinion it’s imperative that we shift away from being known for providing services and towards entrepreneurship and manufacturing. Manufacturing creates jobs, instills American values and reduces our economic rubber stamp on China who in case we’ve forgotten is a communist nation. My children already check the labels on everything and if it’s made anywhere other than they USA we definitely weigh the cost vs. impact. Do you?
Best Living and Giving to you!
Candace
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